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The story behind the rebranding of our dental clinic

What comes to your mind when you think of a dental clinic? Probably you’re thinking of a typical sterile and cold space with serious people walking around. The kind of space you don’t want to visit regularly. But we can guarantee you, our dental clinic is the complete opposite!

Maybe some of you still know us as Dental Centar b2, maybe Dentum is completely new for you. In either case, this small guide will provide you with all information you need to know about the brand Dentum and our dental office.

Why did we decide to rebrand?

Thanks to new ideas, advanced technologies and innovations, the world is constantly changing and evolving. And so is dentistry. And so are we! That’s why we’ve decided to embark on a journey to develop our brand and take it to a whole new level.

Our new brand Dentum now perfectly reflects our philosophy:

Dentum Philosophy

Dentum is a reminder that our whole team - from our oral surgeons to our customer consultants - must constantly keep evolving and innovating.

What does that mean for our patients? Don’t worry, for those of you who have already been in our dental clinic that means that we’re still the same professional and compassionate team you’ve become acquainted with. The rebranding is just one more indicator that we focus on advancement, improvement and state-of-the-art technologies while remaining rooted in who we are and how you know us.

Dentum Team

What has changed?

Croatia is a trending destination for dental tourism. Due to our great location within the European Union, a lot of patients from all over Europe decide to visit our dental clinic, as we provide them with the best dentists, high-end services for a lot more reasonable prices than in their home country and a unique atmosphere in our dental office.

Happy patient with Dr. Ivana Golubić Bago

For this reason, we’ve decided to change our name from Dental Centar b2 to Dentum, which can be pronounced equally by all our patients, no matter if they’re from the UK, Sweden or Italy.

Even though it was not easy for us to give up on our old name Dental Centar b2, as it’s a combination of the names of our two founders - our oral surgeons and implantology specialists Dr. Božić and Dr. Bago - we felt like this is a necessary step towards an even better relationship with our patients.

Dr. Bago and Dr. Božić

In addition to changing our name, we’ve also changed our visual identity. When you visit our website, you’ll immediately notice that this is not a typical “dental” look. And that’s exactly what Dentum is (or is not).

Our clinic is not just another dental clinic. Dentum is different and unique. The warm colors represent our relationships with our patients - wholehearted and sincere.

Furthermore, our new look is really unique for a dental clinic and this represents how innovative we are and that we want to provide our patients only with the best standards and services.

The promise behind Dentum

The change from our old brand Dental Centar b2 to Dentum gave us the chance to level up our complete service. Dentum shows that we closely follow global health, dental care and treatment trends.

Dr. Kujundžić

But what would our dental clinic be without our patients? Nothing! Our patients play a major role in our brand: Their needs and wishes always come first and we sincerely care about each and every one of them.
After searching for a dentist online and deciding to come to Dentum for their dental treatment, we provide them with exactly what they deserve - the best!

Dentum is not only a new brand but a quality promise to our patients. Things we guarantee:

  • Professional customer care that will provide you with advice and help with all necessary preparations
  • Free luxury accommodation for all our patients during their stay.
  • Free transportation from and to the airport.
  • Customized approach. Get a customized treatment plan, created for your needs and wishes only.
  • Lifetime guarantee. Be unconcerned, the quality of our implants lasts a lifetime.
  • Regional industry leaders. With 50,000+ successful surgeries, our dentists are well-respected doctors in the whole region.
  • Opinion leaders. Due to their expertise, our dentists are opinion leaders for prestigious brands like Nobel Biocare and Neodent.
  • Certificated clinic. We’re an officially recommended dental clinic by Nobel Biocare and Straumann.

Are you curious to find out more about Dentum? Visit the About Us part on our website and get to know more about our dental clinic and our dentists!

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